Experiencing new challenges and opportunities? Stay ahead with competitive intelligence.
Companies are under tremendous pressure to make the right strategic decisions around product, services, sales and marketing. Yet the ability to stay ahead of the curve requires awareness of competitive threats and opportunities.
BIA’s competitive intelligence services offer a unique and precise perspective on businesses operating in the local marketplace. The comprehensiveness and depth of our proprietary data and the industry experience of our analysts provide our clients with the opportunity they need to stand out.
SWOT (Strength, Weaknesses, Opportunities, Threats) Analysis & War Card
- Through our SWOT analysis of competitors, industries, products and services we help clients build effective strategies to compete in the local space.
- War card development takes the SWOT analysis to the next level providing actionable words for sales and communications to use in overcoming client objections.
Competitive company, industry and product analysis
- We create a visual landscape of the competitors, products and future entrants for customers to help them educate and inform sales, business development and leadership.
- We help clients gain an understanding of competitors selling and pricing strategies that gives sales teams an edge on selling intelligently against the competition.
- We help product managers plan and implement new product introductions and manage products for the long tail with our competitive product and pricing analysis.
Go To Market Strategies
- By developing a picture of the market through sizing, description and identifying the players we help clients uncover opportunities for entry into new markets and products. Through our vast amount of qualitative and quantitative resources we can uncover direct and indirect competitors that are also selling to your customers.
Sales, CI Training Outsourcing
- Our competitive intelligence analyst has 20+ years of experience establishing and running CI teams in large and small corporations. Engage BIA/Kelsey for sales training, consultation and advisory services that take internal intelligence operations to the next level.