Unveiling the Current and Future Marketplace of Local Advertising
For 40 years, BIA has been at the center of local advertising, tracking nationwide and local market advertising. Our U.S. Local Advertising Forecast offers the industry’s best predictive analytics and insights to explain the dynamic landscape of U.S. local advertising.
The U.S. Local Advertising Forecast
BIA’s U.S. Local Advertising Forecast is meticulously crafted to explain market dynamics and show where dollars are being spent both in traditional and digital media.
The forecast represents all media nationwide that generates revenue by selling access to local audiences to all types of advertisers including national and regional companies, and small and medium-sized businesses (SMBs). “Local” audience advertising sales include buys specifying local and regional markets.
The comprehensive data from the forecast helps with developing effective ad selling strategies, whether you’re a national corporation, a broadcast or regional company, or a small and medium-sized business (SMB).
Current Forecast
The current forecast is the 2023 U.S. Local Advertising Forecast that covers 2023-2027. The forecast was published in June 2023.
Purchasing the U.S. Local Advertising Forecast
A presentation deck generated from the U.S. Local Advertising Forecast is available for purchase on our shopping cart.
The deck examines and compares digital and traditional media ad spend, offers regional analysis, and provides top 10 business vertical spend details. It contains 55+ slides of charts, insights, and analysis. When you purchase, you receive the deck in PDF (PPTX format upon request.)
Expanded Forecast Views
For a deeper dive into the U.S. Local Ad Forecast, purchase a subscription to BIA’s ad revenue platform, BIA ADVantage.
Accessing the forecast through ADVantage delivers an interactive view of the ad spend of 96 sub-verticals like Restaurants, Retail, Auto, Finance, Political, Healthcare, Leisure and more across 17 key media channels (I.e., TV OTA, TV Digital, PC/Laptop, Mobile, Social, Radio OTA, Radio Digital, Cable TV, Newspapers, Direct Mail, Out-of-Home (OOH), and Directories).
In BIA ADVantage, the forecast years covered are 2020-2027.
All data is exportable in chart and table form for easy use in presentations and materials. Plus, the Forecast Presentation Deck is available in the Reports area.
For a demonstration and pricing, contact sales@bia.com.
