Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising. The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media.
Who Should Read This Report:
- Media executives in charge of planning and budgeting advertising spending
- Sales leaders and sales strategists
- CMOs
- CROs
- Any executive with a role in selling digital advertising or marketing solutions
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