Among technology sectors transforming media, social sharing tops the list. This refers to mobile users sharing pictures via Instagram, video via Snapchat or location status via Facebook. It’s especially prevalent among increasingly buying-empowered millennials.
When effective, social sharing can harness the social activity that’s increasingly occurring in and around local businesses. Tracking and amplifying this customer communication can advance an overall social presence by populating pages with vibrant user activity and comments.
BIA/Kelsey takes a close look at this mobile/local/social trend in the Insight Paper “Social Sharing Goes Local”
Millennials have a thirst for multimedia, which is highly accelerated by the opportunity to capture, share and view media-rich and video content on-the-go via smartphones. As eyeballs and attention spans move in this direction, social content is delivering a powerful marketing opportunity for local businesses to capture and tag locally relevant footage.
Why You Should Read ‘‘Social Sharing Goes Local’’
Smartphone penetration and advancement have engendered powerful optics to capture and share professional grade multimedia. Larger screens also make the content more attractive and viewable, while wireless broadband enables users to quickly share large image and video files.
Beyond its technological and cultural drivers, an important question is how social sharing creates marketing opportunities — particularly localized marketing. A science has developed around channeling social-sharing activity toward marketing tactics for large and small companies.
This report examines the state of the “art” in social sharing, its underlying drivers and usage growth, and how it all translates to local marketing strategies. Social sharing will be an important area to watch and build upon for any tech or media company currently serving local businesses.
Who Should Read This Report:
- Marketing and sales executives at companies selling solutions to SMBs, multi-location businesses and national brands
- Investors assessing future opportunities in the local media space
- Anyone who follows the development of local media advertising models
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