Established SMBs (2+years old) are looking to grow and retain customers and – based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data – there are a lot of other distinct marketing activities they do in this stage of their business like testing new digital advertising. The report offers an overview of the unique characteristics of established SMBs, where they are spending money and what tools they are using to manage and grow customer sales.
Who Should Read This Report:
- Local media companies selling digital services to SMBs
- Senior leaders evaluating opportunities in the SMB marketplace
- Anyone focused on the trends and direction of very small businesses or new businesses