BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 – SMBs That Use Social Media report examines SMBs that use Social Media for advertising and marketing. Of the full sample, 73.2%, or 738 SMB respondents, say they use Social Media for advertising or promotion. SMBs report using social media more than any other channel. Their usage of social media is strongly driven by Facebook. The report includes a profile of SMBs that use Social Media, their ad spending habits and their future marketing plans. This report includes 20 data charts and seven pages of commentary.
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to SMBs in any retail business
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or social media products
- Anyone focused on the trends and direction of Retail SMBs