The Local Commerce Monitor™ (LCM) report, Selling Advertising to Small Businesses, examines the opportunity and preferences of SMBs in using sales or other selling channels. This 32 page report includes 16 charts and 5 pages of commentary on:
- Most important attributes of a media or sales representative
- Preference for do-it-yourself vs. assisted online advertising
- Preference for purchasing digital services individually vs. bundled
- Use of agencies and agency churn
- How these SMBs are using:
- Cloud-based services
- CRM systems
- Advertising agencies
- Other advertising services these SMBs have considered using
- 12-month marketing priorities and more
Who Should Read This Report?
- Sales and sales training professionals
- Executives in charge of marketing and/or product development targeted to SMBs
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital products
- Anyone focused on the trends and direction of SMBs