“Valuable, insightful report! Expert analyses and insights into what is happening with the radio industry, large market competition and the net effect for the CBS Radio valuation.”
Jeff Smulyan, CEO, Emmis Communications
60-plus-page report provides insights into local advertising in the U.S. and in each of the 26 markets where CBS Radio operates, the radio industry as a whole and an analysis of the CBS radio clusters in each market and its competition. The report also offers the valuation of CBS Radio under multiple approaches.
Prepared by BIA/Kelsey’s valuation experts, the report draws on the company’s 30-plus years of BIA/Kelsey’s proprietary broadcast data to deliver insights and observations for executives and analysts involved and/or invested in the radio industry.
Who Should Read This Report:
- Equity analysts reviewing and participating in the IPO process
- EVPs and VPs at digital and radio companies who monitor local advertising opportunities