Map the current and future of local advertising and marketing with analyst-authored analysis.
BIA Advisory Services’ insight papers, reports, surveys and forecasts deliver strategic insights and tactical data. We cover the vital topics driving the business of local advertising and marketing.
Browse available content and enjoy the complimentary reports.
Legal Services Vertical – Insights into the U.S. Local Ad Marketplace 2022
This report examines how much businesses in legal services will spend in local advertising. Using BIA’s U.S. Ad Forecast 2022, the report examines how advertising dollars are being allocated and spent across traditional and digital media and the estimated ad spend for the next five years. It also offers local selling strategies.
Insights into Local Advertising – Automotive Vertical
This report examines how advertising dollars are being allocated and spent in the auto vertical and within its eight sub-verticals. It tracks share of wallet across 16 media, with TV Digital revealing itself as the fastest growing media channel through 2026.
2022 Holiday Retail Report – Part I
This report examines the expected ad spending this year of the larger retail outlets including Clothing Stores, Department Stores, Discount Department Stores, Home Centers, and Warehouse Clubs/Supercenters. The report is part of a two-part series designed to help local media organizations understand the media spending trends and behaviors of advertisers for the Holiday Season.
2022 Holiday Retail Report – Part 2
This report examines the expected ad spending this year of key specialty retail stores including Electronic, Furniture, Hardware, Jewelry, Luggage & Leather Goods Stores, Sporting Goods and more. The report is part of a two-part series designed to help local media organizations understand the media spending trends and behaviors of advertisers for the Holiday Season.
The Local Programmatic Marketplace: OTT and Digital Reach Extension Channels
Over-the-top (OTT) is showing a major opportunity for local ad buyers. This report offers a detailed analysis of the growing investments on OTT/CTV, the rise of programmatic trading, and findings from executive interviews.
OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends
This report examines the spend in Over-the-Top (OTT) advertising within five geographic regions in the U.S. It also dives into the OTT ad spending of key verticals: Auto, Health, Restaurants and businesses in the General Services like Legal Services, Plumbers and HVACs, and Employment Services.
Black Owned Radio Stations: Ownership and Revenue Report
To help ad buyers, policy makers, financial and other industry leaders better understand the Black Owned Radio industry, NABOB commissioned the BIA study, Black Owned Radio Stations: Ownership and Revenue Report.