Map the current and future of local advertising and marketing with analyst-authored analysis.

BIA Advisory Services’ insight papers, reports, surveys and forecasts deliver strategic insights and tactical data. We cover the vital topics driving the business of local advertising and marketing.

Browse available content and enjoy the complimentary reports. 

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Legal Services Vertical – Insights into the U.S. Local Ad Marketplace 2021

Between 2019 and 2021, local ad spending in the Legal Services sub-vertical increased almost 21 percent, growing to over $6.5B. This report details ad spend by media in 2022 and offers digital sales strategies.

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Insights into Local Advertising – Automotive Vertical

As the pandemic and chip shortages cause havoc for this industry, read this report to get 5 strategies to approach and successfully work with Automotive clients. The report also details the projected ad spend across media by each of the eight healthcare sub-verticals.

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Insights into Local Advertising – Healthcare Vertical

As the pandemic continues to create health concerns globally, BIA is tracking increasing ad spend in this vertical, along with FDA approvals of new Alzheimer drugs companies will want to drive awareness of. Read this report to get 5 strategies to approach and successfully work with Healthcare clients. The report also details the projected ad spend across media by each of the seven healthcare sub-verticals.

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Insights into Local Advertising – Fitness and Recreational Sports Centers

This report examines how advertising dollars are being allocated and spent across traditional and digital media and the estimated ad spend for 2021. As part of the leisure vertical, fitness and recreational sports centers include establishments from gyms to ski or skating sports.

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Insights into the U.S. Local Ad Marketplace 2021 – Veterinary Services & Pet Supplies Stores

According to projections from the American Pet Products Association (APPA), the amount Americans spent on their pets continues to grow. Track the revenue opportunity with this ad spend insights report focused on the ad spend across media by businesses in veterinary services and pet supplies stores.

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Insights into Local Advertising – Plumbers and HVAC Sub vertical 2021

This report tracks the revenue opportunity with this ad spend insights report focused on the ad spend across media by businesses selling plumbing and heating/air services.

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Insights into Local Advertising – Financial Vertical

The Financial Services vertical will spend just over $15.9 B on local advertising in 2021. This report drills into the ad spend of the 9 sub-verticals that make up this important vertical. It also examines the potential effect of COVID on ad spend this year.

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U.S. Local Advertising Forecast 2022

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Over-The-Top (OTT) Forecast Snapshot for Local TV Markets

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Online Gambling Ad Spend Report 2021

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Investing In Radio Market Reports 2021

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Investing In Television Market Reports 2021

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Investing In Radio Ownership Report 2021

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Investing In Television Ownership Report 2021

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Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News

BIA estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. The effect of tech platforms on local broadcasters is explained in a study the NAB commissioned BIA to prepare.