Map the current and future of local advertising and marketing with analyst-authored analysis.

BIA Advisory Services’ insight papers, reports, surveys and forecasts deliver strategic insights and tactical data. We cover the vital topics driving the business of local advertising and marketing.

Browse available content and enjoy the complimentary reports. 

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Legal Services Vertical – Insights into the U.S. Local Ad Marketplace 2022

This report examines how much businesses in legal services will spend in local advertising.  Using BIA’s U.S. Ad Forecast 2022, the report examines how advertising dollars are being allocated and spent across traditional and digital media and the estimated ad spend for the next five years. It also offers local selling strategies.

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Insights into Local Advertising – Automotive Vertical

This report examines how advertising dollars are being allocated and spent in the auto vertical and within its eight sub-verticals. It tracks share of wallet across 16 media, with TV Digital revealing itself as the fastest growing media channel through 2026.

Holiday Retail Report Covers Large Stores (800 × 800 px)

2022 Holiday Retail Report – Part I

This report examines the expected ad spending this year of the larger retail outlets including Clothing Stores, Department Stores, Discount Department Stores, Home Centers, and Warehouse Clubs/Supercenters. The report is part of a two-part series designed to help local media organizations understand the media spending trends and behaviors of advertisers for the Holiday Season.

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2022 Holiday Retail Report – Part 2

This report examines the expected ad spending this year of key specialty retail stores including Electronic, Furniture, Hardware, Jewelry, Luggage & Leather Goods Stores, Sporting Goods and more. The report is part of a two-part series designed to help local media organizations understand the media spending trends and behaviors of advertisers for the Holiday Season.

U.S. Local Advertising Forecast (800 × 800 px)

U.S. Local Advertising Forecast 2022

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Local Audio Advertising Forecast 2022

Online Gambling Ad Forecast 2022 (800 × 800 px)

Online Gambling Ad Spend Report 2022

Political Ad Forecast 2022 (800 × 800 px)

Local Market Political Ad Spend Forecast 2022

IIR 2022 1Q MR

Investing In Radio Market Reports 2022

IITV 2022 1Q MR

Investing In Television Market Reports 2022

IIR 2022 Ownership

Investing In Radio Ownership Report 2022

IITV 2022 Ownership

Investing In Television Ownership Report 2022

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The Local Programmatic Marketplace: OTT and Digital Reach Extension Channels

Over-the-top (OTT) is showing a major opportunity for local ad buyers. This report offers a detailed analysis of the growing investments on OTT/CTV, the rise of programmatic trading, and findings from executive interviews.

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OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends

This report examines the spend in Over-the-Top (OTT) advertising within five geographic regions in the U.S. It also dives into the OTT ad spending of key verticals: Auto, Health, Restaurants and businesses in the General Services like Legal Services, Plumbers and HVACs, and Employment Services.

Nabob

Black Owned Radio Stations: Ownership and Revenue Report

To help ad buyers, policy makers, financial and other industry leaders better understand the Black Owned Radio industry, NABOB commissioned the BIA study, Black Owned Radio Stations: Ownership and Revenue Report.