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eSports Evolution – Where We Are and What’s Next
Immersive cross-platform screen experiences, interactivity, and merging fantasy with real-world for passionate major league sports fans has spawned the exploding eSports marketplace. Even as major league sports events sometimes face challenges with TV ratings, eSports audiences are rising to equal and even exceeding traditional linear TV audiences.
The eSports industry is developing the ingredients to scale including infrastructure, growing fan bases, major league support, leading platforms and brands like Twitch and Activision Blizzard and diversifying revenue models. Goldman Sachs estimates that while local revenue (e.g., ticketing, concessions, merchandise, regional media rights) generates 54% of revenue for traditional sports, the local component of eSports is, “under-monetized relative to its audience potential.”
Join BIA and a panel of expert leaders from this fast-breaking market. They will share insights, data that will help you see where this market is headed. eSports is one of the fastest growing phenomena in media in terms of content, audience, revenue and growth forecasts. Attend this webinar to get an inside seat to see what is driving this market and what the implications are for local activation.
To determine the best strategies and tactics for local sales, marketing and product development, BIA engaged with expert speakers to examine the $150+ billion locally targeted advertising marketplace in our Local Impact webinar series.
Watch the webinars on-demand:
OTT/CTV, attribution, and digital sales each present opportunities for traditional media and pure plays as they vie for local media budgets.
During BIA’s quarterly Advanced TV Update Webinar, held Tues., Dec, 11, an expert panel discussed the impact of advanced TV sales on the buying and selling of commercial TV inventory and how to maximize ROI for both the media seller and ad agencies/marketers.
- Brian Hunt, Head of OTT/CTV Advertising Sales, Sinclair
- Jo Kinsella, Chief Revenue Officer & EVP, TVSquared
- Steve Lanzano, President & CEO, TVB
- Jon Sumber, VP, Digital Sales, Hearst
- Jim Wilson, President, Premion, TEGNA