Keep Pace with the Latest Research and Insights from the Media Industry’s Most Respected Analysts

Attend an upcoming BIA webinar or view our library of on-demand webinars covering topics from local mobile and social media to industry forecasts, SMB research, consumer shopping and media usage trends, sales transformation, local media investments, FCC auctions, call monetization, national networks and more.

Recent Webinar
AdvancedTVWebinar April
What’s Ahead in 2018 for Advanced TV Platforms?
Aired: Wednesday, Apr. 18, 2018

The local TV market will finally see some significant advanced TV deployments in 2018, at scale. In this webinar we’ll hear directly from some of the industry leaders in this space including Publicis Media Exchange, WideOrbit, Imagine Communications, and Operative.

The advanced TV market for local TV has benefited from earlier innovation and deployments in the national TV market. This year marks the first major uses of local broadcast TV automated workflow platforms to place a multimarket local TV buy by a major holding company and national automotive brand. This platform reduced workflow steps, time to execution, and enables marketers to plan and buy local TV in smarter and easier activations.

We’re also expecting to see significant deployments of smart TV, OTT, and cross-platform solutions as media and marketing executives seek the best way to reach and engage their strategic segments. We’ll look at where these initiatives stand and what we’re expecting to see.

Moderators:

  • Rick Ducey, Managing Director, BIA Advisory Services
  • Mitch Oscar, Advanced TV Strategist, USIM

Panelists:

  • Frank Friedman, President, Publicis Media Exchange
  • Eric Mathewson, CEO/Founder, WideOrbit
  • Sarah Foss, Chief Product Officer, Advertising Management Systems, Imagine Communications
  • Lorne Brown, CEO, Operative
Watch On-Demand Now
On-Demand Webinars