With 2019 around the corner, it’s time to determine the best strategies and tactics for local sales, marketing and product development. Join us this November as we deliver a LOCAL IMPACT webinar series covering the $150+ billion locally targeted advertising marketplace.
After hosting on-location LOCAL IMPACT events in New York, Los Angeles and Washington D.C., this year, we’re concluding the series with our partners SalesFuel, GroundTruth and Simpli.fy with an eye to next year.
To bring LOCAL IMPACT market intelligence, insights and recommendations to more people, we’re organizing a series of important webinars to cover:
- Share of ad wallet across media, with deep dives into mobile and social
- Spending trends of top vertical advertisers (i.e. auto, finance/insurance)
- Advertiser plans and intentions for 2019
- Location as a Service (LaaS) Workshop
- Ad Fraud
- State of Media Sales
- Advanced Television
See below for details and stay tuned for more upcoming webinars.
ON-DEMAND:
Nov. 12: Eyeing Voice Search and Other Top Advertiser Spend Intentions
Nov. 14: Local as a Service (Laas): Brands Going Local
Nov. 15: Share of Ad Wallet – Five Predictions for 2019
Nov. 28: Sales Enablement: Recruitment, Technology Implementation & Coaching
Webinar Partners
As 2019 approaches, understanding the intentions of advertisers and the growth of emerging trends such as voice search is important for media and technology companies. This webinar offered a deep dive into these areas with subject matter experts, Bernadette Coleman, CEO, Advice Interactive Group and Celine Matthiessen, VP, Analysis & Insights, BIA Advisory Services.
Sharing findings from BIA’s new U.S. SAM Survey™, Celine explained the priorities of local advertisers and their ad spending plans for 2019 as it relates to TV, radio, mobile, social and other top channels. Bernadette focused on the opportunity (and soon to be prevalence) of voice search, which is no longer in its infancy now that Amazon Echo now has over 30+ million users.
SPEAKERS:
On-Demand Now: To view the webinar recording and slides please fill out the form below:
Please email info@bia.com for more information.
National brands want to both look good at the local level to drive engagement.
According to BIA estimates, by 2022, national brands will spend $74.8 billion in paid media to reach local audiences through a variety of channels including direct buying and funding through co-op and market development fund programs. The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media.
BIA uses the label “Local as a Service” (LaaS) to designate companies that exist to connect national brands to local consumers leveraging technology, platforms, data, and automation. Explore this important and emerging topic during this executive workshop.
Top executives from leading LaaS firms and BIA’s managing director, Rick Ducey, will discuss how these platforms enable data-driven, automated targeting and activation of local media channels.
Both national marketers and local media channels win with LaaS platform solutions. Attend this workshop to discover best practices.
SPEAKERS:
Frost Prioleau
Co-Founder and CEO Simpli.fi
Jared Shusterman
Managing Partner & CEO, SproutLoud Media Networks, LLC.
David Pierpont
SVP, Performance Media Ansira
Rick Ducey
Managing Director, BIA Advisory Services
On-Demand Now: To view the webinar recording and slides please fill out the form below:
Please email info@bia.com for more information.
Everyone has an opinion about the state of the local ad marketplace next year. Now, it’s time for a financial perspective.
BIA’s new 2019 U.S. Local Advertising forecast examines “local” advertising spent by national and regional companies, as well as small and medium-sized businesses. It offers predictive analytics on where the dollars are being spent and provides insights into local market dynamics.
Attend this webinar to hear BIA’s chief economist, Mark Fratrik, Ph.D., explain five important predictions related to the share of ad wallet next year.
Topics to be covered will include:
- Total U.S. ad spending
- Top vertical spend nationally and in top TV markets
- Growth and declines in spending across media
- Significance of digital competition
- Most surprising prediction for 2019 Joining the webinar discussion will be local experts who will share specialized insights into what will occur in 2019
Joining the webinar discussion will be local experts who will share specialized insights into what will occur in 2019.
Jon Silverman
Sales Enablement and Strategy Adviser, BIA Advisory Services
Mark Fratrik
SVP & Chief Economist, BIA Advisory Services
On-Demand Now: To view the webinar recording and slides please fill out the form below:
Please email info@bia.com for more information.
The sales function is a dynamic and extremely critical area. As a new year approaches, it’s an appropriate moment to assess current practices and refine for better success.
Join this webinar to learn from a diverse set of sales strategy experts who will survey the current landscape and share insider insights and recommendations.
Robert Hawthorne will focus on recruitment. As you look to attract the best talent, Robert will outline the top three things sales professionals are looking for in a new position.
Jon Silverman will share advice around technology enablement. When partnering with the best in class technology vendors, learn to leverage their talent to train and ramp up your sales team. Jon will explain an “engaged learning process” that will keep your team focus on revenue while learning and adopting new systems.
Lee Smith will offer explain a proven sales coaching process that includes using new SaaS-based platforms.
This first in a series on sales enablement, this webinar will deliver tactics that will positively impact how you recruit top talent, implement sales technologies and coach in a powerful manner.
SPEAKERS:
Jessica Hawthorne-Castro
CEO, Hawthorne Direct
Robert Hawthorne
President, Hawthorne Search
Jon Silverman
Sales Enablement and Strategy Adviser, BIA Advisory Services
Lee Smith
President/CEO, SalesFuel
MODERATOR:
Rick Ducey
Managing Director, BIA Advisory Services
On-Demand Now: To view the webinar recording and slides please fill out the form below:
Please email info@bia.com for more information.