Hear BIA analysts speak and connect with the local advertising & marketing community
ICMA Autumn Conference 2016
The ICMA Autumn Conference 2016 will deliver two and a half days of dedicated plenary sessions, panels and debates. There are also dedicated workshops and single-disciplinary meetings for business leaders, operation-level managers, and sales managers, along with the best networking and local cultural entertainment available. The event gathers publishers, finance managers, sales managers, IT specialists, marketing professionals, industry experts and suppliers for intense networking, education and discussion in an informal atmosphere. Save EUR 150 with discount code BIA2016.
NAB Show New York
The world-renowned National Association of Broadcasters is bringing the power, passion and connection of NAB Show to the thriving New York media and entertainment market – telling a new story you will want to be part of.
Programmatic is Coming to Local Broadcast TV
Wed. November 9 | 11:15 AM – 11:45 AM
The local TV industry is developing a new personality based on an emerging set of solutions and initiatives around data-driven audience targeting advertising. This includes programmatic TV, addressable and ad-supported video on demand television platforms. The core value proposition of programmatic TV is that it can add efficiency and accuracy to the buying and selling of TV inventory. Programmatic TV supports more precise audience targeting beyond the traditional age and gender. We analyze four impediments to the success of programmatic TV: lack of transparency, potential for sales channel conflicts, concerns about reach and frequency unduplicated across channels, and data and universe standardized definitions.
Session produced in partnership with BIA/Kelsey.
Do you see an ROI in ATSC 3.0? The TV2020 Conference is designed to allow you to gather with other station and network executives, your technology chiefs, financial analysts, investors and technology manufacturers to figure out the potential upside and the estimated costs in converting to ATSC 3.0 while also contending with the FCC’s spectrum repack and the industry’s transition to IP technology. Maribeth Papuga, Executive in Residence, BIA/Kelsey, will be participating in the panel discussion below:
The Promise of Targeted and Interactive Advertising
Thursday, November 10, 2016 2:30 PM – 3:30 PM
Because of the limitations of their current standard, broadcasters have been unable to compete head-to-head with digital media and cable in providing targeted and interactive advertising. But the experience the other media has produced a wealth of information on enhanced advertising that this panel is prepared to share.
The Future of Local Digital Media
Join us for BIA/Kelsey NEXT, our premiere event focused on understanding, mastering and strategizing the next waves of technology usage, integration and implementation in local..
Engagement & Experience Expo
Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. Discover how to optimize the customer experience at all touch-points and increase the impact of engagement throughout the customer lifecycle. Through a robust slate of best-in-class speakers and interactive discussions, attendees will learn about the latest theories, best practices, relevant case studies, emerging trends and strategies that drive measurable behavioral change and quantifiable results. Brand marketers benefit from structured networking with their peers during a meet and greet at the beginning of the conference, followed by a peer-to-peer roundtable session on day 2. These networking sessions enable brand marketers to connect with others who are facing similar challenges and opportunities. Save 20% with discount code BIAK20.
Local Media 2016 Innovation Conference & Tech Expo
This year’s theme was Transform! The Local Media Innovation Conference featured companies that are truly transforming their business models. These companies represent a diverse mix from large to small and across all media platforms. Their stories are inspiring and their results are impressive. The conference also focused on new business opportunities and new content strategies.
Inbox Summit East
Rick Ducey, Managing Director, BIA/Kelsey, participated on the panel “The Future of Email: Where Its Going in the Next Five Years“, where he shared analytics and insights from BIA/Kelsey’s survey of how SMBs use email and other marketing platforms.
The Inbox Summit East conference took place Sept. 9, in Washington, DC.
Cross-Platform Strategies: 2016 Local Advertising Forecast Update
Rick Ducey, Managing Director, and Mark Fratrik, SVP and Chief Economist, BIA/Kelsey, presented highlights from BIA/Kelsey’s latest U.S. Local Advertising Forecast 2016 update for the local media marketplace. Learn more and register here: https://www.localmedia.org/webinars/
Yellow Search Today! Conference
Charles Laughlin, SVP and Senior Analyst, BIA/Kelsey, was a speaker at the Yellow Search Today! Conference, on June 22 at 2:20 pm. He discussed the successful legacy Yellow Pages providers who have made the transition to a Digital Market Service Agency.
Delivering a Down-to-Earth View of Local Commerce
BIA/Kelsey ENGAGE was all about today’s brand of local commerce – how consumers are driving it, how businesses and brands are connecting with them, and how media, tech and marketing solution providers are helping facilitate those connections (and conversions).
Mike Boland, Chief Analyst and VP Content, BIA/Kelsey, and Rick Ducey, Managing Director, BIA/Kelsey, participated in the “Programmatic and the Power Brew of Marketing to Local Audiences” session on April 13 at Programmatic I/O in San Francisco, where they reviewed the current status and dynamic directions of where they see the “power brew” mix of local video, mobile and social marketing headed. They highlighted the BIA/Kelsey forecast for advertising spending to show how this addressable market is growing. They also shared insights about the challenges and opportunities in local programmatic and provided a set of recommendations for marketers.
The Brand-to-Local Marketing Summit
BIA/Kelsey BRANDS brought together the key constituents of brand-to-local marketing — CMOs, agency execs, franchise marketers, media companies, and adtech and martech companies — for a 360-degree examination of the trends, technologies and alliances required for brand-to-local success.
Home Design Digital Marketing Summit
Rick Ducey, Managing Director of BIA/Kelsey, was a speaker on the panel “Emerging Digital Marketing Trends with a Focus on Video” at the Home Design Digital Marketing Summit in Atlanta on March 8, 2016.
Key Executives Mega-Conference
Mike Boland, Chief Analyst and VP Content, BIA/Kelsey, was a speaker on the “The Local On-Demand Economy: The Impacts and Opportunities for Local Media” panel at the Key Executives Mega-Conference in Austin, TX, on Feb. 23, 2016, where he examined how the Local On-Demand Economy (LODE)’s domination of tech news headlines will impact local media and discuss the opportunities that exist for our industry.
The Local On-Demand Economy’s Next Phase
BIA/Kelsey NOW Seattle brought together entrepreneurs, CEOs, venture capitalists and executives for a unique, productive discussion about the opportunities of the local on-demand economy (LODE).
Multifamily Social Media Summit
Rick Ducey, Managing Director of BIA/Kelsey, was a speaker at this one-of-a-kind conference for apartment managers and executives focused on the ROI of social media and content marketing in retaining and attracting new residents, January 27-29, 2016, in Napa CA.
MMTC 7th Annual Broadband and Social Justice Summit
Mark Fratrik, SVP and Chief Economist, BIA/Kelsey, was part of the panel “Is Over-the-Top Overrated? The Impact of New Media Platforms on Media Diversity” at the MMTC 7th Annual Broadband and Social Justice Summit, in Washington D.C., on January 20, 2016.
The Future of Local Digital Media
BIA/Kelsey NEXT: The Future of Local Digital Media is the quintessential local digital event, where leaders and emerging players from across the industry gather each year for in-depth discussions around digital’s impact on local media today and in the future. BIA/Kelsey NEXT is THE event the industry looks forward to all year, to gather intelligence and make connections to position their businesses for success in the year ahead and beyond.