Info Session: Innovations in Local Radio: Zoned Radio Coverage Areas
September 26 | 12:45 p.m. – 1:45 p.m.
Hilton Anatole DeSoto A and B
Rick Ducey, Managing Director of BIA Advisory Services will be speaking on a session about how local radio stations are now the last major local ad platform that cannot offer programming to geotargeted zones. However, there is a new solution based on cellular network technology that allows radio stations to create broadcast geotarget zones for ads, news, weather, traffic, and other types of programming. For example, a Dallas radio station could have a “Dallas” zone and a “Fort Worth” zone instead of delivering the same ad or programming to the whole market.
Read full description here
NAB Show New York – NYSBA Digital Leadership Academy
Jacob Javits Center, NYC
October 16, 2019
11:00 am – 12 pm
In this session on cross-platform competition, Rick Ducey, Managing Director of BIA Advisory Services, will host a panel discussion examining competitive strategies that local radio and TV stations can implement to tap into the total ad spending share of wallet. More about the session here.
The Department of Justice’s public workshop on May 2-3, 2019 will explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement.
Rick Ducey, managing director of BIA Advisory Services, is a featured speaker and will discuss competitive dynamics of media advertising, in light of the rise of digital advertising, and offer BIA’s forecast for ad spending nationwide and in the D.C. market.
Rick Ducey, managing director of BIA, participated in the panel session, Entrepreneurship in Digital Media: Developing and Scaling New Opportunities for Broadcasters. Inside Radio reports on panel discussion here.