BIA/Kelsey’s new ad forecast reveals the mixture of a robust economy going into 2018, a competitive political landscape and significant growth in mobile/social media will drive significant increase in the local advertising revenue. CHANTILLY, Va. (Dec. 6, 2017) – BIA/Kelsey’s U.S.…
New research shows sponsorships/giveaways and mobile channels will have the largest increase in usage while broadcast and cable will experience the biggest declines. CHANTILLY, Va. (Oct. 31, 2017) – Half of higher spending small and medium-sized businesses (SMBs) plan to…
LOCAL IMPACT Atlanta on October 12 will examine nationwide and local advertising trends in Georgia with speakers from Coca-Cola, GroundTruth, Reveal Mobile, ReachLocal and UberMedia. CHANTILLY, Va. (September 18, 2017) Local advertising spending in the state of Georgia will reach…
Mobile Replaces Radio in the Top Five Media; Direct Mail Remains Dominant Player CHANTILLY, Va. (July 12, 2017) – In the midyear update to its U.S. Local Advertising Forecast 2017, BIA/Kelsey forecasts the overall local media marketplace to experience consistent growth from…
LOCAL IMPACT New York on July 12 at the IAB Ad Lab will examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV. CHANTILLY, Va. (June 27, 2017)…
MediaMax and BIA/Kelsey present key findings about national advertisers’ increasing investment in local activation May 17, 2017 – Valhalla, NY – MediaMax Network (MMN), the leading provider of local advertising solutions, announces a new partnership with BIA/Kelsey to unveil the…
LOCAL IMPACT Los Angeles on June 7 will Explore TV, Mobile, Video and Social Advertising Spending, Media Trends, Digital Competition, and Voice and AI Search CHANTILLY, Va. (May 10, 2017) Local advertising in the state of California will reach $18.5…
comScore station-level local television data will be integrated into BIA/Kelsey’s broadcast products to deliver local market audience/ratings metrics Chantilly, VA (April 21, 2017) – BIA/Kelsey and comScore announced a new partnership today that will integrate comScore's local television audience measurement information…
BIA/Kelsey will now include retransmission consent estimates in its five-year television forecast CHANTILLY, Va. (April 20, 2017) – Retransmission consent agreements between local television stations and cable/satellite companies contributed to total industry revenue in 2016 of $28.4 billion, according…
Share Rocket data will be delivered via BIA/Kelsey's broadcast products; the firms are co-publishing the paper, "Local TV Station Roadmap for Monetizing Social Media," to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4,…
