Two-Thirds of Marketing Budgets Go to Local Advertising, Across All Sizes of Businesses, According to BIA Advisory Services’ SAM™ Survey
CHANTILLY, Va. (Oct. 18, 2018) – BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM™) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder…