Call for startups opens this week for the new class of LEADING IN LOCAL ‘Future Stars’; eligible startups will have the chance to compete in Austin CHANTILLY, Va. (July 23, 2013) – BIA/Kelsey announced today that it will host its…
Veteran digital media executive Warren Kay joins the firm as executive-in-residence CHANTILLY, Va. (June 24, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the expansion of its executive team with the promotions of analyst Michael…
Featured speakers include senior execs from Facebook, Google, Microsoft, ReachLocal, YP and YPG CHANTILLY, Va. (June 17, 2013) – BIA/Kelsey is gathering top digital media and marketing leaders at LEADING IN LOCAL: SMB Digital Marketing, Sept. 11-13, in Austin, to…
Media Ad View Plus forecast offers granular view of $132B local media industry, across local ad markets, media and business categories CHANTILLY, Va. (June 10, 2013) – According to BIA/Kelsey's Media Ad View Plus forecast, automotive and financial/insurance advertising in…
Transaction volumes almost double in 2012, while values struggle to keep pace CHANTILLY, Va. (April 25, 2013) – The 2012 election season provided a boost to local television station revenues, according to BIA/Kelsey, advisor to companies in the local media…
Study of six companies shows traditional sales models strained by rapid change across the local media landscape CHANTILLY, Va. (April 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, has released a new report titled, "Sales Transformation:…
Locally targeted U.S. social ad revenues to grow from $1.1B in 2012 to $3.6B in 2017 CHANTILLY, Va. (April 10, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. social advertising revenues to grow from $4.7…
6.5% of Total Station Revenues in 2012 CHANTILLY, Va. (April 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry, reports that local television stations are seeing increased revenues from retransmission consent agreements, the negotiated fees arranged with…
Mobile search will be the dominant ad format, growing to $5.7B in 2017 CHANTILLY, Va. (April 4, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. mobile local advertising revenues to grow from $1.2 billion in…
Strong political season and general economic picture brought some markets noticeably higher income; value of radio in the media buy remains apparent CHANTILLY, Va. (March 27, 2013) – Radio industry over-the-air revenues inched slightly upwards in 2012, increasing to $14.3…