New vertical industry advertising report profiles local media spending trends in the health care category CHANTILLY, Va. (March 24, 2015) – In a new report titled, “Insights into Local Advertising – Health Care Vertical,” BIA/Kelsey estimates health care organizations studied…
GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015 CHANTILLY, Va. (March 10, 2015) – In a forthcoming update to its Annual Local Media Forecast,…
New report looks at the drivers and best practices and maps the trajectory for local on-demand services CHANTILLY, Va. (March 5, 2015) – A new report by BIA/Kelsey suggests the rise of the “local on-demand economy” (also referred to as…
New report features performance and cost analyses of sales structures; outlines keys to attracting top digital sales talent CHANTILLY, Va. (Feb. 27, 2015) – Traditional media companies struggle with how to build optimal digital sales organizations. The conversation often comes…
Emerging reseller/marketing services layer in local media an opportunity to provide SMBs cost-effective access to digital marketing toolsets used by larger enterprises CHANTILLY, Va. (Feb. 25, 2015) – BIA/Kelsey today released a new report that examines the do-it-with-me (DIWM) service…
Findings from the new report, “Franchise SMBS – Advertising & Marketing Trends,” will be highlighted at the BIA/Kelsey NATIONAL conference, March 25-27, in Dallas CHANTILLY, Va. (Feb. 23, 2015) – Franchises are upping their spending on advertising and promotion and…
Long-term success for CLOs hinges on several factors, including the industry’s ability to address sales structure hurdles and the development of industry standards CHANTILLY, Va. (Feb. 20, 2015) – BIA/Kelsey today released a new Insight Paper that highlights industry confidence…
Program features 40-plus speakers from locally focused national brands, agencies, media and platforms, with keynotes by Google, Facebook, Kenshoo, Geary LSF, bizHive and PricewaterhouseCoopers CHANTILLY, Va. (Feb. 10, 2015) – National brands, franchises and multi-location businesses are investing substantial dollars…
New report examines the challenges of multi-location advertising in the mobile age; offers a view into the national-to-local marketing opportunity, which is the focus of the upcoming BIA/Kelsey NATIONAL conference, March 25-27, in Dallas CHANTILLY, Va. (Jan. 29, 2015) –…
National brands are invited to nominate their local marketing successes; finalists will be showcased and category winners announced at BIA/Kelsey NATIONAL, March 25-27, in Dallas CHANTILLY, Va. (Jan. 9, 2015) – BIA/Kelsey today announced a call for entries for the…