Political, OTT and Digital Advertising Will Slightly Balance the Negative Effect of the Pandemic on Local Advertising CHANTILLY, Va. (May 21, 2020) – BIA Advisory Services’ has lowered its early second quarter 2020 forecast for U.S. local TV advertising due…
BIA estimating a double digit decline nationwide across all U.S. local advertising from its original 2020 forecast. CHANTILLY, Va. (April 27, 2020) – As the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services has adjusted its revenue projections…
Chantilly, VA – March 5, 2020 - BIA Advisory Services has raised its Local Political Advertising Forecast to $7.1 billion in 2020 from an earlier estimate of $6.6 billion this past fall. Of the $500 million increase, an additional $197 million…
Local retailers and national brands alike are poised to spend more ad dollars on FM radio when geo-targeting is available, according to a joint study by BIA and Advertiser Perceptions. NEW YORK (February 25, 2020) – More than 90% of…
NextGen TV has 8.0% CAGR Revenue Growth Scenario, versus 3.8% CAGR baseline CHANTILLY, Va (January 16, 2020) – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next…
BIA’s U.S. Local Advertising Forecast 2020 reveals that political and over-the-top (OTT) advertising, and growth in mobile and social ads will be key elements in local media next year. CHANTILLY, Va. (Nov 6, 2019) – In its newly released U.S. Local…
Chantilly, VA, September 26, 2019 – BIA Advisory Services has expanded its advertising forecasts to include local over-the-top (OTT) advertising. Presenting at TVB Forward 2019, the firm estimates that 2019 will generate $857 million in OTT revenue, increasing nearly 148 percent…
Questions remain as to whether the company’s data analytics and advertising arm, Xandr, will rollout quickly enough to reset the economics of the DirectTV investment CHANTILLY, Va. (Sept 19, 2019) – In a just released report, AT&T Media Strategy Update…
BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37…
BIA raising original estimate slightly based on strong economy, early political advertising and strength of mobile advertising CHANTILLY, Va. (July 9, 2019) – In an update to its U.S. Local Advertising Forecast 2019, BIA Advisory Services forecasts the total local media…
