Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses…
Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively flat $13.3 billion…
Auto Dealers, Local Dealer Associations, and Manufacturer Ad Spending Accounts for 76 Percent of Total Advertising for Auto Vertical. CHANTILLY, Va. (March 6, 2019) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA Advisory…
Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will hold steady on their total ad…
The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel. CINCINNATI, Ohio (Jan. 8, 2019) – National brands are expected to spend $62.7 billion in 2019 to target local consumers,…
CHANTILLY, Va. (Oct. 18, 2018) – BIA Advisory Services’ newly released 2018 Survey of Advertising and Marketing (SAM™) activities of U.S. businesses indicates that they direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder…
Local market forecasts for all 268 Radio and 210 TV markets available in BIA’s digital data platform. Data valuable for budgeting and selling on both nationwide and local level. CHANTILLY, Va. (Sept. 25, 2018) – BIA Advisory Services, the leader in broadcasting…
LOCAL IMPACT New York conference on September 26 to examine advertising trends of the leading business verticals in New York, along with effects of digital competition and the opportunities of advanced TV CHANTILLY, Va. (September 12, 2018) – Local advertising spending…
LA's $9.1 Billion in Ad Spending Growth Goes to Mobile and Digital Devices, While Traditional Platforms Like Direct Mail, Television, and Radio Remain Strong Performers CHANTILLY, Va. (June 21, 2018) – Experts from across the local advertising and marketing, publishing,…
LOCAL IMPACT Los Angeles on July 12 will explore mobile, television, direct mail and digital advertising channels, local marketing automation, and advertiser spending intentions to present a comprehensive analysis of the local media marketplace in California. CHANTILLY, Va. (June 12, 2018)…
