Executive interviews reveal Auto, Legal and Healthcare services as top verticals buying OTT advertising CHANTILLY, Va. (Sept 29, 2022) – A new report from BIA Advisory Services examines the increasing value of Over-the-Top (OTT) advertising and the current state of direct…
New Report Explores Significant Growth in Local OTT Advertising Nationwide and by U.S. Regions and Details Top Spending Verticals CHANTILLY, Va. (July 19, 2022) – A new research report from BIA Advisory Services reveals that over-the-top (OTT) is one of…
Political, Online Gambling and Leisure sectors showing growth in local advertising; auto down from earlier estimate but showing tempered growth compared to 2021 Chantilly, VA (June 16, 2022) – BIA Advisory Services has decreased its 2022 U.S. Local Advertising Forecast…
[WASHINGTON, DC] - The National Association of Black Owned Broadcasters (NABOB) and BIA Advisory Services have partnered to release the 2022 Black Owned Radio Stations Ownership & Revenue Report. This is the first time such a report has been available…
Dr. Fratrik will maintain a role as a strategic advisor to BIA while Nicole Ovadia takes over management of forecasting services. Chantilly, VA (June 2, 2022) – Mark Fratrik, Ph.D., BIA Advisory Services’ Senior Vice President and Chief Economist, will…
Leyla Chatti Joins as Senior Media Analyst and Mark Dugan as Director of Data Insights and Client Relations Chantilly, VA (Wed, May 4, 2022) – BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions.…
Advertising forecast tracks traditional and digital ad spend across 96 sub-verticals. Chantilly, VA (Dec 21, 2021) – BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion, from its earlier estimate of $161.5 billion issued…
Chantilly, VA (October 13, 2021) – BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall…
CEO Addresses Industry Trends and Changeups at TVB Forward CHANTILLY, Va. (September 30, 2021) – BIA Advisory Services estimates the local broadcast TV industry in 2022 will generate $21 billion in advertising revenue, with $19.3 billion in over-the-air (OTA) revenue and…
Forecast Represents Nationwide Ad Spending Targeting Local Audiences in 210 Markets Across 16 Media And 95 Business Verticals Chantilly, VA (July 22, 2021) – BIA Advisory Services has revised its 2021 forecasts for U.S. Local Advertising Revenues to $142.4 billion,…
