Press Releases Archives - BIA Advisory Services

Los Angeles’ Advertising Economy to Be Focus of BIA’s Local Impact Conference on July 12; Featured Speakers from GroundTruth, Sales Fuel, Hawthorn Direct, TVB, SureFire Local, USIM, MatchCraft, SEMrush Discuss Boon in Locally Targeted Advertising Marketplace

June 21, 2018
Press Releases

LA's $9.1 Billion in Ad Spending Growth Goes to Mobile and Digital Devices, While Traditional Platforms Like Direct Mail, Television, and Radio Remain Strong Performers CHANTILLY, Va. (June 21, 2018) – Experts from across the local advertising and marketing, publishing,…

Local Ad Spending in Los Angeles to Top $9.1 Billion in 2018, with Statewide Spending Reaching $18.8 Billion; Retail, General Services and Financial/Insurance Verticals Are Among Top Spenders, According to BIA Advisory Services

June 12, 2018
Press Releases

LOCAL IMPACT Los Angeles on July 12 will explore mobile, television, direct mail and digital advertising channels, local marketing automation, and advertiser spending intentions to present a comprehensive analysis of the local media marketplace in California. CHANTILLY, Va. (June 12, 2018)…

Local Business Leads from SalesFuel’s AdMall Integrated into BIA ADVantage to Identify Digital Sales Opportunities

June 11, 2018
Press Releases

New data integration part of continuing alliance between BIA and SalesFuel to deliver local market sales and advertising intelligence through their proprietary data platforms. Chantilly, VA (Jun 11, 2018) – BIA Advisory Services today announced the…

BIA Integrates Local Television Audience Data from comScore into its Advertising Intelligence Platform BIA ADVantage

May 30, 2018
Press Releases

comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage Chantilly, VA (May 30, 2018) – BIA Advisory Services today announced it has integrated comScore’s local television audience measurement and ratings information into BIA…

Ad Spending in Local TV and Location-Targeted Mobile to Reach Nearly $43 Billion in 2018

May 8, 2018
Press Releases

New report examines how marketers are using television and mobile to design effective advertising campaigns across multi-platforms CHANTILLY, Va. (May 8, 2018) –BIA Advisory Services estimates advertisers will spend $20.8 billion in local television and $22.1 billion in location-targeted mobile…

Google to Dominate Local Digital Advertising in 2018, According to BIA Advisory Services

May 7, 2018
Press Releases

LOCAL IMPACT DC event on May 10 will forecast share of wallet between digital and traditional media both nationwide and in local markets CHANTILLY, Va. (May 7, 2018) Local search advertising on Google and local advertising on YouTube will top $19 billion…

BIA Forecasts Local Television Station Revenue to Reach $27.68 B in 2018 Driven by Strong Political and Digital Advertising

April 30, 2018
Press Releases

BIA’s television forecast also indicates retransmission consent fees will add another $8.44B CHANTILLY, Va. (April 30, 2018) – BIA Advisory Services’ U.S. local advertising forecast indicates it will be a solid year for the television industry, with local television station…

Local Ad Spending in Baltimore-Washington Will Top $7.9B in 2018; Led by Retail, Finance/Insurance and General Professional Services, According to BIA Advisory Services

April 12, 2018
Press Releases

LOCAL IMPACT DC event on May 10 will examine nationwide and local advertising spending, media trends, digital, and advertising technologies CHANTILLY, Va. (April 12, 2018) Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across…

Local Radio Stations Now Rank Fifth Most Significant Local Advertising Platform as Overall Ad Revenue Dipped Slightly from Prior Year to $13.87 B in 2017

April 5, 2018
Press Releases

Two new BIA Reports examine the state of the radio industry to explain the effect of new audio competition, audience levels, programming trends, transactions and provide market profiles of Nielsen Audio-rated stations CHANTILLY, Va. (April 5, 2018) – The digital advertising…

Improvements in Advanced TV Will Facilitate Reaching Local Audiences and Propel the Local Video Advertising Marketplace in 2018 and Beyond

February 6, 2018
Press Releases

Local Video Ad Sales Expected to Hit $37 Billion By 2022 CHANTILLY, Va. (February 6, 2018) – Progress in Advanced TV and the industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the…