Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting, According to New BIA Vertical Report

Report Includes Local Case Study from MRI-Simmons to Examine Ad Spend Versus Media Consumption in Washington, DC CHANTILLY, Va. (June 24, 2019) – The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local favorites, will…

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