Los Angeles’ Advertising Economy to Be Focus of BIA’s Local Impact Conference on July 12; Featured Speakers from GroundTruth, Sales Fuel, Hawthorn Direct, TVB, SureFire Local, USIM, MatchCraft, SEMrush Discuss Boon in Locally Targeted Advertising Marketplace

LA's $9.1 Billion in Ad Spending Growth Goes to Mobile and Digital Devices, While Traditional Platforms Like Direct Mail, Television, and Radio Remain Strong Performers CHANTILLY, Va. (June 21, 2018) – Experts from across the local advertising and marketing, publishing,…

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Local Ad Spending in Los Angeles to Top $9.1 Billion in 2018, with Statewide Spending Reaching $18.8 Billion; Retail, General Services and Financial/Insurance Verticals Are Among Top Spenders, According to BIA Advisory Services

LOCAL IMPACT Los Angeles on July 12 will explore mobile, television, direct mail and digital advertising channels, local marketing automation, and advertiser spending intentions to present a comprehensive analysis of the local media marketplace in California. CHANTILLY, Va. (June 12, 2018)…

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