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Press Releases

Home Press Releases

BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia

  • May 4, 2022
  • Press Releases

Leyla Chatti Joins as Senior Media Analyst and Mark Dugan as Director of Data Insights and Client Relations Chantilly, VA (Wed, May 4, 2022) – BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions.…

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BIA Increases 2022 Estimates for U.S. Local Advertising Revenue to $173.3B Indicating Strong Expectations around Digital and Political

  • December 21, 2021
  • Press Releases

Advertising forecast tracks traditional and digital ad spend across 96 sub-verticals. Chantilly, VA (Dec 21, 2021) – BIA Advisory Services has increased its 2022 U.S. Local Advertising Forecast estimate to $173.3 billion, from its earlier estimate of $161.5 billion issued…

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Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B

  • October 13, 2021
  • Press Releases

Chantilly, VA (October 13, 2021) – BIA Advisory Services forecasts that for the first-time mobile advertising spending will surpass direct mail as the top media advertising platform in 2022. As revealed in BIA’s U.S. Local Advertising Forecast 2022, the overall…

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Bolstered by a Political Year and the Economy, BIA Forecasts Local Broadcast TV Ad Revenues to Increase By 26.5 Percent in 2022

  • September 30, 2021
  • Press Releases

CEO Addresses Industry Trends and Changeups at TVB Forward CHANTILLY, Va. (September 30, 2021) – BIA Advisory Services estimates the local broadcast TV industry in 2022 will generate $21 billion in advertising revenue, with $19.3 billion in over-the-air (OTA) revenue and…

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BIA Revises its U.S. Local Ad Forecast – Expects Revenues from Traditional and Digital to Hit $142B

  • July 22, 2021
  • Press Releases

Forecast Represents Nationwide Ad Spending Targeting Local Audiences in 210 Markets Across 16 Media And 95 Business Verticals  Chantilly, VA (July 22, 2021) – BIA Advisory Services has revised its 2021 forecasts for U.S. Local Advertising Revenues to $142.4 billion,…

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Political Advertising in 2020 Kept Local TV Revenues Solid; Industry Reached $19.7B Despite Pandemic

  • June 10, 2021
  • Press Releases

Core Ads Will Grow in 2021 as Economy Begins to Rebound; Station Transaction Volume Falls to $3.6B CHANTILLY, Va. (June 10, 2021) – While the pandemic had a big impact on local television revenues in 2020, the November elections ultimately kept…

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Radio Revenues Fell to $9.7B in 2020, As Pandemic’s Toll on the Industry Affected Local Radio Stations

  • May 14, 2021
  • Press Releases

Online Advertising Distinguishes Itself and Will Continue to Rise; Station Sales Contrast Sharply from a Decade Ago  Chantilly, VA (May 14, 2021) As anticipated, the radio industry took a very big hit in 2020 due to the pandemic and subsequent cutbacks in overall spending activity. According to the…

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BIA Advisory Services and SalesFuel Launch Digital Series Focused on Examining Key Business Verticals

  • March 15, 2021
  • Press Releases

Series Is Examining What the Vertical Ad Spend Pie Looks Like In 2021 Chantilly, VA/Westerville, OH (Monday, March 15, 2021) - Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion…

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BIA’s U.S. Local Advertising Forecast 2021 Reveals A Little Growth Across Media Even Without Political Advertising

  • December 3, 2020
  • Press Releases

OTT and Connected TV Expected to be Game Changers for the Broadcast Industry Starting in 2021 CHANTILLY, Va. (Dec 3, 2020) – In its newly released U.S. Local Advertising Forecast 2021, BIA Advisory Services estimates total local advertising revenue across all media in…

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BIA Revises Down its U.S. Local Ad Revenue Estimate for 2020 to $140B Due to Continuing Coronavirus Impacts

  • August 12, 2020
  • Ad Revenue, digital ad revenue, Press Releases, Traditional Ad Revenue

Political and other key verticals offer some opportunity for revenue generation for fourth quarter. BIA will discuss preparing for fourth quarter and 2021 during an executive webinar Aug. 18. CHANTILLY, Va. (Aug 12, 2020) – Examining the continuing economic fallout from…

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Media Mentions
  • Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

  • 2022 Will Be Big For Mobile Ad Spending

  • Mobile Overtakes Mail As Top Local Ad Medium

Press Relations

Interview requests, media inquiries, conference press passes, please contact:

Robert Udowitz | (703) 621-8060
MacKenzie Lovings | (703) 802-2991

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BIA Advisory Services measures its success by what our clients achieve. Contact us today at (703) 818-2425 or sales@bia.com to discuss how we can assist your company.

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E-mail Chuck Wiebe at cwiebe@bia.com or Gregg Johnson at gjohnson@bia.com or call us at 703-818-8115.

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