BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals CHANTILLY, Va. (September 21, 2023) – BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in…
The adjustment in local advertising revenue is mainly due to a decrease in digital advertising plus a slow economic start to the year. Chantilly, VA (June 28, 2023) – BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate…
MAPro Breeze is a web application built on the foundation of MEDIA Access Pro™. Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on…
Nearly 2,000 U.S. Commercial and Non-Commercial AM And FM Radio Stations Are Programmed with Spanish Formatting. CHANTILLY, Va. (June 14, 2023) – BIA Advisory Services has published its inaugural Hispanic Radio Stations Directory, the first comprehensive guide to the large and…
BIA’s Top 10 Radio Stations by OTA Revenue Adjusts Slightly Chantilly, VA (May 4, 2023) – In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air and digital…
Nearly 25% of media sales managers expect a revenue increase WESTERVILLE, Ohio/CHANTILLY, Virginia (March 21, 2023 ) — SalesFuel, a leading provider of sales intelligence, announced the results of its 12th annual State of Media Sales™ survey in conjunction with…
Without political the U.S. Local Ad Forecast indicates a 4.8 percent increase CHANTILLY, Va. (Nov 30, 2022) – In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $165.7 billion in…
Executive interviews reveal Auto, Legal and Healthcare services as top verticals buying OTT advertising CHANTILLY, Va. (Sept 29, 2022) – A new report from BIA Advisory Services examines the increasing value of Over-the-Top (OTT) advertising and the current state of direct…
New Report Explores Significant Growth in Local OTT Advertising Nationwide and by U.S. Regions and Details Top Spending Verticals CHANTILLY, Va. (July 19, 2022) – A new research report from BIA Advisory Services reveals that over-the-top (OTT) is one of…
Political, Online Gambling and Leisure sectors showing growth in local advertising; auto down from earlier estimate but showing tempered growth compared to 2021 Chantilly, VA (June 16, 2022) – BIA Advisory Services has decreased its 2022 U.S. Local Advertising Forecast…