BIA Estimates Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending
BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals…
CHANTILLY, Va. (Oct. 17, 2016) – BIA/Kelsey, the leader in broadcasting and local advertising research and valuations, announced today that an online version of the MEDIA Access Pro™ data and analytical software service is now available. MEDIA Access Pro Online allows subscribers to access and search the comprehensive television, radio and newspaper database with Macs, tablets and laptops and from anywhere the subscriber can connect to the Internet.
“For three decades MEDIA Access Pro has built its reputation as the go-to resource for up-to-the-minute television and radio station revenue, ownership and contact information,” said Mark Fratrik, senior vice president, chief economist, BIA/Kelsey. “With automatic updates and user access from virtually anywhere, we are confident MEDIA Access Pro Online will significantly enhance the subscriber experience.”
The MEDIA Access Pro database delivers BIA/Kelsey’s 1,200 proprietary fields of data, and revenue projections for more than 30,000 broadcast and newspaper organizations in the United States, Canada and Mexico. MAPro is the only industry service that provides market-level online advertising revenue estimates supplied directly from broadcasters and others in the market for every market in the nation. Data includes, over-the-air and online advertising revenues, ratings, circulation, ownership, transactions, digital information, demographics, technical stats and multi-level contact information for different types of employees found in media organizations. To extract information, subscribers can use pre-set searches and customized reporting options or complex multi-level searches. Clients of MAPro include media companies, investment and lending institutions and government regulatory agencies.
All of the data and functionality of the MAPro database are available in MEDIA Access Pro Online. Key benefits of using MEDIA Access Pro Online include:
Commenting on the new release, Tom Buono, CEO of BIA/Kelsey, said, “This is a tremendous advancement for how our clients can use our data for their business operations. Online access is a necessity in today’s dynamic work environment and our goal is to offer easy access to all our data so clients understand what is occurring in the industry and in local market(s).”
For more broadcasting related data and services, visit BIA/Kelsey’s new broadcast center: broadcast.biakelsey.com. This web area provides easy access to the company’s latest research and reports, U.S. Advertising forecast, local market ad and competition reports, advertiser research and more. Included on the page are a free station/vendor search, details about industry transactions and translator sales and access to BIA/Kelsey’s new daily newsletter, Local Media Daily (subscribe here.)
BIA/Kelsey (@BIAKelsey) combines data, analytics and insights to provide its clients with the information they need for grounded financial and strategic action. Since 1983, BIA/Kelsey has been a valuable resource for many of the leading companies in media and the financial and legal community serving media and telecom, as well as the FCC and other government agencies. Today, BIA/Kelsey offers a broad range of research, consulting services and conferences to traditional and new media companies. Learn more about BIA/Kelsey at http://www.biakelsey.com.