Dan Hight covers agencies.
Expertise: Business Development and Partnership Executive
Dan spent seven years as an executive of GroundTruth (formerly xAd), where he oversaw most lines of business during his tenure. He built their programmatic and partnership business into $40M+ revenue lines leveraging GroundTruth technology and data solutions. Dan spearheaded GroundTruth’s global partnership strategy by working with traditional media companies and out-of-home media companies in efforts to amplify their reach in mobile location.
Dan spent nine years at DexYP (formerly Verizon Information Services/Idearc/SuperMedia), where, as Director of National Sales, he led digital sales force in targeting agencies for local search advertising. After increasing revenue over 400%, to more than $50 million, he was named Director of Strategic Marketing, where he led all company partnerships and helped lead digital strategy. Dan has a Telecom background due to his work with Nortel Networks, where he led a professional services team in building wireless networks, namely Cricket Communications (now owned by AT&T). He holds a bachelor’s degree in Business Administration from the University of North Texas.