AT&T Media 2019 Strategy Outlined in Release of New BIA Report

Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy.

CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T Media Strategy 2019, BIA Advisory Services explores the multi-billion-dollar investment into wireless, video and advertising services by AT&T and whether it will reshape the media market in the United States for millions of subscribers to its cable services. The report is a first in a series BIA will publish with partners to examine the technical advancements that are having a dramatic effect on the media business.

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WEBINAR: Esports Evolution – Where We Are and What’s Next

As media buyers and sellers are challenged to find new revenue streams, attract audiences and reach key target segments, esports may represent a new revenue frontier.

BIA is examining the opportunity of esports for local media companies.

Our first webinar on the topic included experts from Activision Blizzard, Esport Advertising Bureau, ESL -Turtle Entertainment and MRI Simmons.

Watch the webinar on-demand now.  

2018 Local Radio Insights

Digital ad platforms at local radio stations again led revenue growth across the industry in 2018. While OTA advertising remained a relatively flat at $13.3 billion, digital income rose 8.1 percent to $923 million. Combined revenues of $14.2 billion in 2018 positioned radio as the fifth most significant local advertising platform, behind direct mail, mobile, online/digital, and local television.

For the top 10 billing stations, Washington, DC all-news station WTOP-FM maintained the top spot with $69 million in advertising revenue. Read more public findings here.

Get more radio industry data and insights in the Q1 2019 Investing In Radio® Market Report available for purchase.

Attribution is Coming to Local TV: Highlights from BIA’s Study for TVB

Attribution is coming for local TV and local TV stations will face increasing scrutiny around their attribution analytics.

In a new report commissioned by the TVB, BIA conducted interviews with media, agency and attribution vendor executives to get a sense of the landscape and trends for where the market’s headed for local TV and attribution.

A few key insights and takeaways from the research are available here.  The full report, a VOD webinar and slide deck are available to TVB members.

BIA Projects $15.1 Billion in Auto Vertical Ad Spending

Automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising nationally in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical.

More forecast findings available here.

A full analysis of the automotive industry is available in the report, Insights into Local Advertising: Automotive Industry. The report offers strategies for both media and platform companies on approaching and driving revenue with businesses in the automotive industry.