BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Esports Evolution Webinar
- 2018 Local Radio Revenue & Top Billers
- Attribution and Local TV: New Findings
- Automotive Industry Ad Spend
- Franchisee Local Marketing Trends
WEBINAR: Esports Evolution – Where We Are and What’s Next
As media buyers and sellers are challenged to find new revenue streams, attract audiences and reach key target segments, esports may represent a new revenue frontier.
BIA is examining the opportunity of esports for local media companies.
Our first webinar on the topic included experts from Activision Blizzard, Esport Advertising Bureau, ESL -Turtle Entertainment and MRI Simmons.
Watch the webinar on-demand now.
2018 Local Radio Insights
Digital ad platforms at local radio stations again led revenue growth across the industry in 2018. While OTA advertising remained a relatively flat at $13.3 billion, digital income rose 8.1 percent to $923 million. Combined revenues of $14.2 billion in 2018 positioned radio as the fifth most significant local advertising platform, behind direct mail, mobile, online/digital, and local television.
For the top 10 billing stations, Washington, DC all-news station WTOP-FM maintained the top spot with $69 million in advertising revenue. Read more public findings here.
Get more radio industry data and insights in the Q1 2019 Investing In Radio® Market Report available for purchase.
Attribution is Coming to Local TV: Highlights from BIA’s Study for TVB
Attribution is coming for local TV and local TV stations will face increasing scrutiny around their attribution analytics.
In a new report commissioned by the TVB, BIA conducted interviews with media, agency and attribution vendor executives to get a sense of the landscape and trends for where the market’s headed for local TV and attribution.
BIA Projects $15.1 Billion in Auto Vertical Ad Spending
Automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising nationally in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical.
More forecast findings available here.
A full analysis of the automotive industry is available in the report, Insights into Local Advertising: Automotive Industry. The report offers strategies for both media and platform companies on approaching and driving revenue with businesses in the automotive industry.
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
BIA estimates national brands will spend $62.7 billion in 2019 to target local consumers. Spending trends behind this number indicate brands will invest heavily in local marketing and advertising programs.
Examine franchisee local marketing trends, advertising budget allocations and top media channels in BIA’s 2019 Brand and Franchisee Advertising and Marketing Insights report.
BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.