BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Webinar: U.S. Local Radio: State of the Industry Now and 2021
As local economies move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA examined what this means for local Radio during this webinar.
Watch this webinar for an assessment local Radio ad revenue, to hear about how audio trends are creating new opportunities and to get sales training tactics for approaching different business verticals.
Watch the webinar now: On-Demand Webinar (video)
View the Slide Deck (PDF)
Selling Digital Marketing Services to Local Businesses
BIA hosted this webinar with SalesFuel to examine how to prepare to sell local digital marketing services. Broadcast executives Stephanie Slagle from Graham Media Group and Mike Hartel from Alpha Media both shared digital success stories.
Watch the webinar now: On-Demand Webinar (video)
View the Slide Deck (PDF)
Top TV Stations
BIA’s annual list of the Top 30 groups – ranked by total revenue – reveals rankings haven’t changed much since last year.
The top 5 slots remain unchanged and only seven of the top 20 changed, and each by only one position, up or down.
The rankings are based on ad revenue plus retrans revenue to estimate total station revenue.
Click here to view rankings.
Three Phases of COVID-19 Recovery with Data and Analytics
BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.
Read the analysis here.
- Help Clients Target Consumers in Verticals with Heavy Radio Listeners that are Ready to Buy Again July 10, 2020As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve through…
- Eyes on Local TV: OTT’s Spicing Up the Secret Sauce July 9, 2020TV[R]EV’s latest report, Eyes on Local, digs into why local TV has growing value to both national and local buyers by exploring innovations in ad technology, data, and audience consumption patterns and impacts of the pandemic. The report provides insights…
- The Rebound for Radio July 2, 2020The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this…
- Selling Digital To Local Businesses – Data, Insights, Strategy, Case Studies June 19, 2020Media sellers are increasingly focusing their revenue growth initiatives for local businesses on a mix of digital marketing solutions. While traditional media spend will grow, more and faster growth is occurring in digital. To explore the dynamics of this growth…
Transaction Update for Television and Radio (Year-to-Date):