Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

Selling Auto: Q4 and 2021 Local Advertising Opportunities

Weds. Sept. 23, 2020 | 11am EDT
Join BIA and SalesFuel as they continue their analysis of local revenue opportunities for the fourth quarter of this year and the start of 2021. After covering a broad view of the local advertising marketplace in the last webinar, this discussion will drill into local auto advertising to examine where there are strong opportunities for local sellers.
2020 US Ad forecast (4)

BIA Revises Down its U.S. Local Ad Revenue Estimate for 2020 to $140B Due to Continuing Coronavirus Impacts

BIA Advisory Services has adjusted its estimate for the total local advertising market for 2020 to $140.4 billion, down from $144.3 billion in April.

This forecast estimate represents a 6.1 percent decline from 2019, even with strong political advertising anticipated this year and a few business verticals showing advertising strength.

Since its April forecast, BIA increased the expected political ad spend from $7.1 billion to $7.3 billion.

Click to read more

Forecast Aug 2020

As the coronavirus continues to significantly impact the U.S. economy, BIA adjusted its revenue projections for 2020 local advertising in August 2020.

The report,  Advertising Revenue in an Uncertain COVID-19 Environment: BIA’s Updated 2020 Local Ad Forecast, examines of the effect of the pandemic on local advertising spend across media and business verticals.

Details here.

BIAForecastUpdateAug2020

Three Phases of COVID-19 Recovery with Data and Analytics

BIA and Revenue Analytics have combined their data to track the impact COVID-19 is having an impact on media inventory, demand, and pricing strategies, and offer details on the three phases of recovery.

Read the analysis here.

COVID-19-Recovery-with-Data-Analytics-1024x580

Local Media Watch Blog

Transaction Activity (as of August 31, 2020)

Transaction Update for Television and Radio (Year-to-Date): 

$ 749 M
TV Transaction Value
$ 62 M
Radio Transaction Value
82
# TV Stations Sold
345
# Radio Stations Sold
Recent Reports
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