BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia
BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions. In a leadership role at BIA, Nicole Ovadia has joined as Vice President of Forecasting and Analysis to focus on enhancing BIA’s U.S. local media advertising forecast models and to support strategic and financial consulting projects with insights and analysis on broadcasting, digital trends, and economic impacts.
CTV Attribution and the Importance of Proof of Performance with Jessica Daigle
BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution. Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV and attribution. Nicole and Jessica discuss how Local and National advertisers differ in their approach to attribution, the importance of high-quality content, and the challenges faced as attribution commands greater respect in the conversation between buyers and sellers. Nicole and Jessica are also joined in this podcast by Mitch Oscar, advanced TV director for USIM. Listen now.
2022 Winning Local Media Sales: OTT
BIA and SalesFuel continue the Winning Local Media Sales Webinar series on Tue, May 17th at 2pm Eastern by analyzing the growth and opportunity in Over-the-Top (OTT). OTT continues to be the top growing media channel. This year, BIA estimates the advertising expenditures in OTT will reach just over $2 billion, a compound annual growth rate (CAGR) of 33.0%, from pre-pandemic levels in 2019.
By attending, you’ll get analysis on key opportunities and strategies for winning OTT revenue in local markets.
- Rethinking the Advanced TV Landscape, And Where It’s Headed April 6, 2022We recently featured Prasad Joglekar in our Leading Local Insights podcast interview series. Prasad was SVP and General Manager of TV and Cross Platform Products at Comscore; Executive Director of Marketing Science at H&S (a division of Omnicom), VP of…
- Philo’s Reed Barker on Evolution of Video Platform: Going to Where the Puck Will Be March 31, 2022Philo’s head of advertising, Reed Barker, sees vMVPDs (virtual Multichannel Video Program Distributors) as a natural marketplace evolution of video platforms taking advantage of advances in technology, programming, marketplace forces and ultimately what consumers and advertisers are looking for. He…
- Before and After COVID – A Look at Legal Services Local Ad Spending March 28, 2022In the latest episode of BIA’s Leading Local Insights podcast, Before and After COVID – A Look at Legal Services Local Ad Spending, BIA’s Senior Research Analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services…
- Coming Soon to a Screen Near You – $700 Million Forecast for 2022 Local Ad Spending by Motion Pictures March 15, 2022BIA forecasts overall local ad spending by the motion picture industry for 2022 will reach nearly $700 million, more than half of which ($364 million) will be in digital channels. This level of spending has increased year over year since…
Transaction Update for Television and Radio (Year-to-Date):