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BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current News

BIA Expands Forecasting and Consulting Services with Key Hires, Including New Vice President of Forecasting and Analysis, Nicole Ovadia

BIA Advisory Services has added three key personnel to augment its forecasting and consulting divisions. In a leadership role at BIA, Nicole Ovadia has joined as Vice President of Forecasting and Analysis to focus on enhancing BIA’s U.S. local media advertising forecast models and to support strategic and financial consulting projects with insights and analysis on broadcasting, digital trends, and economic impacts.

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Latest Podcast
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CTV Attribution and the Importance of Proof of Performance with Jessica Daigle

BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution. Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV and attribution. Nicole and Jessica discuss how Local and National advertisers differ in their approach to attribution, the importance of high-quality content, and the challenges faced as attribution commands greater respect in the conversation between buyers and sellers. Nicole and Jessica are also joined in this podcast by Mitch Oscar, advanced TV director for USIM. Listen now.

Upcoming Webinar
OTT-Winning-Local-Media-Strategies-Webinar

2022 Winning Local Media Sales: OTT

BIA and SalesFuel continue the Winning Local Media Sales Webinar series on Tue, May 17th at 2pm Eastern by analyzing the growth and opportunity in Over-the-Top (OTT). OTT continues to be the top growing media channel. This year, BIA estimates the advertising expenditures in OTT will reach just over $2 billion, a compound annual growth rate (CAGR) of 33.0%, from pre-pandemic levels in 2019.

By attending, you’ll get analysis on key opportunities and strategies for winning OTT revenue in local markets.

Learn More and Register.

Local Media Watch Blog

Transaction Activity (as of December 31, 2021)

Transaction Update for Television and Radio (Year-to-Date): 

$ 4 B
TV Transaction Value
$ 178 M
Radio Transaction Value
74
# TV Stations Sold
700
# Radio Stations Sold
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