Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

New York City Local Advertising Spending Forecast to Top $11.5B in 2018

Local advertising spending in New York City will exceed $11.5 billion in 2018, spread across TV, cable TV, direct mail, radio, mobile and 9 other media.

On Sept. 26, experts from across the local advertising and marketing, publishing, broadcasting, and digital media will attend LOCAL IMPACT New York to examine New York’s local targeted ad marketplace.

Details about LOCAL IMPACT NY
Read full Press Release

New York City Local Advertising Spend Forecast to Reach $11.5B in 2018

Advanced TV: BIA Forecast and Executive Views on Industry Progress & New Directions

Get a mid-year update on the state of Advanced TV in the new report: Advanced TV and Innovation in Local Television.

The report includes BIA’s local video and local digital ad forecast and examines opportunities for traditional media and pure plays as they vie for local media budgets.

Featured in the report are interviews with experts from companies representing different parts of the industry: Imagine Communications, IRI, iSpot, Operative, Sinclair Broadcast Group, Video and WideOrbit.

More report details.


The rise of local marketing automation has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media. 

BIA has coined the term “Local as a Service” (LaaS) to designate the landscape of companies that exist to connect national brands to local consumers leveraging technology, platforms, data, and automation.

Learn more in our first-of-its-kind report, Local as a Service: National Brands, Local Activation, that offers BIA’s proprietary data to frame the landscape, along with results from a series of insightful interviews with several leading LaaS vendors, to include: 2adpro Media Solutions, Netsertive, Sproutloud and Surefire Local.

Download the full report.


BIA Integrates Local Television Audience Data from comScore into its Advertising Intelligence Platform BIA ADVantage

comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage.

BIA Advisory Services has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence. Leveraging comScore’s local television information delivers valuable audience details for every station in all 210 local television markets.

The data partnership between BIA and comScore offers instructive analytics and competitive insights broadcasters require to assess their market strength and competition in a way not previously possible.

Read more about the data integration | Learn more about BIA ADVantage


New Complimentary Report

BIA estimates ad spending in local TV and location-targeted mobile will nearly reach $43 billion in 2018. Advertisers will spend $20.8 billion in local television and $22.1 billion in location-targeted mobile to target audiences in 2018.

The report Local TV and Location: How Targeted Mobile Intelligence Creates High Impact Campaigns examines the growth for each media and how marketers are integrating the channels to unify their ability to effectively reach, target and engage consumers in a multi-platform environment.

“Today’s marketers increasingly rely on data-infused audience targeting to deliver relevant cross-platform messaging throughout the consumer’s journey to purchase. TV and mobile are two of the most powerful platforms that audiences are using daily in a unified, not fragmented, experience. Advertisers who integrate audience targeting on TV with location targeting on mobile can achieve an incredibly powerful one-two marketing punch.” Rick Ducey, report author and managing director, BIA Advisory Services

BIA Local Impact
Recent Reports

Local Media Watch Blog

Transaction Activity (as of 5/2018)

BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.

$ 1 M
TV Transaction Value
$ 225 M
Radio Transaction Value
# TV Stations Sold
# Radio Stations Sold
Products & Services Quicklinks


Instantly access broadcasting and publishing industry data with BIA’s data software service, MEDIA Access Pro.



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