BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- 2020 Local Political Forecast
- TV Attribution Webinar On-Demand
- 2019 U.S. Local Ad Forecast Update
- Quick Serve Restaurants
Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast
CHANTILLY, Va. (Aug 5, 2019) – BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37 billion (21 percent), while $919 million (14.0 percent) will be spent on multichannel video programming distributors (MVPDs) and just over $312 million (4.8 percent) for Radio. The balance will go to other media.
Forecast available for BIA ADVantage clients.
Purchase the local political forecast here.
WEBINAR On-Demand: TV Attribution: Opinions and Discoveries
View this webinar to get expert insights on local TV attribution and the effect on the automotive industry.
Speakers include:
- Angela Betasso, Chief Revenue Officer, Tribune Media
- Brad Danaher, Director TV Solutions, Experian Marketing Services
- Cordie DePascale, SVP, Connect Partner Management, Mediaocean
- Greg Dixon, VP Automotive Client Development, TVSquared
- Will Felcon, Strategic Product Management – Advanced Advertising, Spectrum Reach
- Gini Resnick, Automotive Research Manager, Sinclair Broadcast Group
- Kevin Stuart, Vice President Research, Hearst Television
U.S. Local Ad Revenues to Reach $148.8B in 2019
BIA raising original forecast estimate slightly based on strong economy, early political advertising and strength of mobile advertising.
Traditional media will retain a significant portion (60 percent) of the overall spend, $89.2B, with digital ad revenue at 40 percent with $59.5B. However, the future of online/digital advertising revenue is progressively increasing.
More forecast findings here.
Purchase the full forecast here.
Local Advertising for Quick Serve Restaurants Expected to Hit $4 Billion This Year, With High Use of Direct Mail and Embrace of Mobile Targeting
Our latest vertical industry report, “Insights into Local Advertising – QSRs”, assesses the local ad spending within the Quick Serve Restaurant (QSR) category:
- Vertical will come close to spending $4 billion in local advertising this year.
- Digital advertising is on the rise, going from 36 percent in 2019 to 44 percent by 2023.
- QSR customers (Adults 18+) in the Washington, DC market heavily used the Internet and TV (40 percent each) to consume advertising.
- Ad Agencies Meet ATSC 3.0 August 16, 2019Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive…
- Political Will Dominate TV Ads in Maine and Nevada in 2020 August 13, 2019Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to…
- Local Radio Can Win “Digital Dollars” by Getting More Competitive August 8, 2019BIA’s mid-year forecast predicts that the 8 digital local ad platforms we track will generate $59.5 billion of the total $148.8 billion we expect advertisers to spend targeting local audiences. That is 40 percent of the total local ad spending.…
- TV Will Top $3 Billion in Local Political Ad Spend in 2020 August 5, 2019Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of…
BIA tracks the value of transactions in TV and radio and the number of stations sold in each industry on a monthly and year-to-date basis. View all the details.