Data Platforms, Strategic Consulting, Valuations (1)

BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.

Current Insights & Analysis

Upcoming Webinar on Geotargeting

Learn what advertisers, agencies and brands think about geotargeting and local radio.

Join BIA, Advertiser Perceptions and invited guests for an informative webinar discussion: Details and registration.

GeotargetedAdvertisingBlogPost

Healthcare Vertical Ad Spend

BIA estimates the Healthcare vertical will grow by 2.0 percent this year $10.6 billion.

This increase in available local ad dollars is good news for traditional media because Healthcare businesses will spend the majority of their advertising dollars with these platforms. Spend on digital is growing, but at a slower rate compared to other verticals.

Get more details on how Healthcare businesses are spending their ad dollars here.

HealthcareVerticalReportMarch2020

Sizing Growth Opportunities for NextGen TV in Local Markets: Clear Upside Potential According to BIA Study

BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next ten years from NextGen TV rollouts. The forecast examines growth across TV OTA, TV Online, OTT, Retrans and Non-Broadcasting.

BIA’s Managing Director, Rick Ducey, and BIA’s Chief Economist and SVP, Mark Fratrik, presented BIA’s revenue forecast for NextGen TV at SMPTE’s DC Chapter Meeting on January 16, 2020. The conference examined the opportunity of ATSC 3.0 television and emerging 5G broadcast technologies for media companies.

Click for more findings from the forecast.

BIA-NextGenTV-AdForecast-final

Financial Vertical to Spend $18.8B in Local Advertising in 2020

The Financial vertical will increase their local ad spend in 2020 to $18.8B according to our new estimates. BIA’s estimates indicate traditional media will outweigh digital spending by getting 56.4 percent of the ad spend.
Auto & Direct Property Insurance has the majority of ad spend ($4 billion) with Investment and Retirement Advice ($3.8 billion) and Commercial Banking ($3.6 billion) rounding out the top-spending sub-verticals.

Examine how the industry will spend on local advertising in 2020 in the new report, Insights into Local Advertising – Financial Vertical.

Report details here.

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Local Media Watch Blog

Transaction Activity (as of Jan. 31, 2020)

Transaction Update for Television and Radio (Year-to-Date): 

$ 22 M
TV Transaction Value
$ 11 M
Radio Transaction Value
3
# TV Stations Sold
33
# Radio Stations Sold
Recent Reports
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