BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- NextGen TV Forecast
- Education Vertical Ad Spending
- Financial Vertical Ad Spending
- New Over-the-Top Forecast
Sizing Growth Opportunities for NextGen TV in Local Markets: Clear Upside Potential According to BIA Study
BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next ten years from NextGen TV rollouts. The forecast examines growth across TV OTA, TV Online, OTT, Retrans and Non-Broadcasting.
BIA’s Managing Director, Rick Ducey, and BIA’s Chief Economist and SVP, Mark Fratrik, presented BIA’s revenue forecast for NextGen TV at SMPTE’s DC Chapter Meeting on January 16, 2020. The conference examined the opportunity of ATSC 3.0 television and emerging 5G broadcast technologies for media companies.
Education Vertical to Spend $1.66B in Local Advertising in 2020
The Education vertical will spend $1.66 billion on local advertising in 2020 across 16 media.
In BIA’s latest vertical industry report, “Education Industry: Insights Into Local Advertising 2020,” BIA Advisory Services estimates that businesses in the Education vertical will spend heavily on traditional channels (76.4%), especially TV and direct mail. The fastest growing digital media are OTT (20.7 percent), Mobile (18.4 percent) and Online Search/Display (4.0 percent).
Report details here.
Financial Vertical to Spend $18.8B in Local Advertising in 2020
The Financial vertical will increase their local ad spend in 2020 to $18.8B according to our new estimates. BIA’s estimates indicate traditional media will outweigh digital spending by getting 56.4 percent of the ad spend.
Auto & Direct Property Insurance has the majority of ad spend ($4 billion) with Investment and Retirement Advice ($3.8 billion) and Commercial Banking ($3.6 billion) rounding out the top-spending sub-verticals.
Examine how the industry will spend on local advertising in 2020 in the new report, Insights into Local Advertising – Financial Vertical.
Report details here.
BIA Unveils Local Over-the-Top (OTT) Advertising Forecast
BIA has expanded its local media advertising forecast to include local over-the-top (OTT) advertising. More on the new forecast here.
- Political Driving $6.58 Billion in Local Advertising Dollars in 2020 January 28, 2020Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad…
- ATSC 3.0’s Identity Crisis January 21, 2020NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We’re still…
- Quick-Service Restaurants Will Spend $134 Million More on Mobile in 2020 January 15, 2020The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local favorites, will spend nearly $4.5 billion in local advertising this year, as reported in BIA Advisory Services’ latest vertical industry report, “Insights into Local Advertising…
- Education to Spend $1.66 Billion on Local Advertising in 2020 January 10, 2020Local businesses in Education believe in traditional media; over three quarters of their ad spend goes to traditional media. TV has the largest share of the traditional spend (21 percent). BIA’s Education vertical is made up of local businesses including…
Transaction Update for Television and Radio (Year-to-Date):