BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
- Leading Local Insights Podcast
- Radio Revenues Fell to $9.7B in 2020
- Digital Series Focused Verticals
- Ad Forecast Pre and Post-COVID
Leading Local Insights Podcast Episode 12: Cookies, Privacy, and the Future of Data
With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this podcast, BIA’s Rick Ducey speaks with Brock Berry, President and Founder of AdCellerant, a digital marketing services firm. Brock explains how agencies like AdCellerant are being asked about identity graphs, audience targeting and the new age of privacy. Brock also offers his best advice on how marketers are dealing with privacy and the future of data.
Radio Revenues Fell to $9.7B in 2020, As Pandemic’s Toll on the Industry Affected Local Radio Stations
As anticipated, the radio industry took a very big hit in 2020 due to the pandemic and subsequent cutbacks in overall spending activity. According to the first quarter edition of BIA Advisory Services’ 2021 Investing In Radio® Market Report over-the-air advertising revenues dropped to $9.7 billion, a -23.6 percent decline from $12.8 billion in 2019. Digital ad revenues at stations demonstrated their continued strength, though, posting only a slight decline to $939 million in revenues in 2020 versus $1 billion in 2019.
BIA Advisory Services and SalesFuel Launch Digital Series Focused on Examining Key Business Verticals
Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion (or 44.7 percent) will come from digital media. The continued growth and opportunities in digital will be the focus of a Local Digital Event Series co-produced monthly by BIA and SalesFuel.
As the coronavirus continues to significantly impact the U.S. economy, BIA adjusted its revenue projections for 2020 local advertising in August 2020.
The report, Advertising Revenue in an Uncertain COVID-19 Environment: BIA’s Updated 2020 Local Ad Forecast, examines of the effect of the pandemic on local advertising spend across media and business verticals.
- Leading Local Insights Episode 12: Cookies, Privacy, and the Future of Data for Publishers June 1, 2021With changes in data and privacy laws, along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to navigate data, technology and marketing outcomes. These days, agencies like…
- Leading Local Insights Episode 11: Radio Moves on from Pandemic with a Focus on Digital May 27, 2021Even while the country marches toward an economic recovery, the impact of the pandemic on the radio industry still continues to have an effect. However, there are several areas of good news for radio. In the podcast, Radio Moves on…
- Leading Local Insights Episode 10: Audience Development and Revenue Growth with Social Media May 18, 2021Social News Desk’s president and founder Kim Wilson finds that even though broadcast news operations get that social media and Facebook in particular are among their biggest sources of traffic to their websites, they have trouble cracking the code of…
- Leading Local Insights: Episode 9: Building Rate Cards for the Pandemic May 14, 2021In a recent edition of BIA’s Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics had a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the process of building…
Transaction Update for Television and Radio (Year-to-Date):